Producer
Production and Content Director
I’m Joe Forrester - a senior content and production leader, creative strategist, and director with over 14 years of experience delivering bold, social-first video campaigns, YouTube strategies, documentaries, and award-nominated podcasts.
I sit right at the intersection of creative vision and production reality. Whether I'm managing six-figure budgets (up to £500k) and leading crews of 20+, or directing nimble, run-and-gun TikTok campaigns for Gen-Z audiences, I know exactly what makes content move the needle. Sometimes a brand needs high-end cinematic polish; sometimes it needs organic, self-shot UGC. I build the strategy that fits your goals, collaborating closely with clients every step of the way.
Most recently, Head of Production at Trendy Grandad, I spearheaded the relationship between creative strategy and production for clients including La Roche-Posay, Las Iguanas and Welltech, overseeing everything from pre-production to delivery across multiple projects simultaneously. Prior to that, as Senior Creative Producer at Pubity Group, I delivered viral campaigns reaching hundreds of millions across their 170M-strong network including a flagship campaign for Meta that crowdsourced a song directly via Instagram Stories.
My portfolio spans the profound to the light-hearted. I’ve gone from uncovering ancient Byzantine shipwrecks with marine archaeologists in the Black Sea and exploring WWII bunkers in Hong Kong, to dropping sandwiches hundreds of feet from drones and running BTS coverage at New York Fashion Week. I’ve put together complex shoots across Europe, the US, the Middle East, and China, directing high-profile talent including Anthony Joshua, Michaela Coel, Pelé, and The Rolling Stones.
As a broadcast-standard editor (Adobe Premiere Pro) with deep experience directing from the gallery, in-studio, or deep on-location, I bring a sharp journalistic eye to everything from fast-paced challenge videos to sensitive human stories about addiction, homelessness, and justice. Plus, my extensive parallel background as an on-camera presenter and award-nominated podcast host for the likes of Sky1, ITV2, BBC, talkSPORT, and DAZN means I understand the camera from both sides—uniquely informing how I script, direct talent, and review the final cut.
I've worked on literally HUNDREDs of campaigns and you can check them out HERE if you like that kind of thing 😉
Some of the brands I've worked with...
Case Studies
SOME OF MY FAVE PROJECTS FROM THE 100s I’VE PRODUCED
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SOCIAL: Pubity X Meta - Without Saying It
Objective
Encouraging users to see Instagram as a place to hang out and chat and harness the platform’s creative tools to unite a global community around their passions, transforming everyday life into extraordinary moments - all at a scale made possible by Instagram.
Execution
The team developed a groundbreaking creative: crowdsourcing a song through four of Pubity’s Instagram communities, totalling 63 million people. Every aspect of the creative process - from choosing the genre and lyrics to designing the artwork and music video - was driven by the collaborative power of Instagram Stories. This innovative campaign highlighted Instagram as a flexible, low-pressure space for creativity and self-expression.
My Role
We were under immense time pressure and as the lead producer, I managed every logistical facet of the project, ensuring its seamless execution:
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Pre-Production & Logistics: Coordinated planning, schedules, and resources.
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Talent Relations: Negotiated and collaborated with creators and stakeholders.
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Song Rights: Had to learn how on earth you get a record to market, all while making the campaign by overseeing distribution, rights and royalties!
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Production & Post-Production:
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Put together a two-day shoot with a crew of 23 and 4 cameras (including one VHS and one Super 8 to create a unique retro feel!), supported by a real-time editor to maintain momentum and capture creativity as it happened.
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Supervised 2 editors, 1 colour grader and 2 GFX whizzes to create a polished final product that reflected the collaborative vision of millions.
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Why Pubity Defines My Expertise
During my tenure as Senior Video Producer at Pubity Group, one of the world’s largest Gen-Z social publishers, I consistently delivered viral video campaigns engaging hundreds of millions people. Projects like Meta demonstrate my ability to handle high-stakes, innovative social-first productions for leading global brands.
Across my whole career I’ve worked on campaigns with budgets ranging from small-scale to high six figures, navigating the complexities of multi-stakeholder collaboration, talent negotiations, and tight deadlines - all while maintaining exceptional production values. Whether it’s producing content for an global audience or overseeing intimate, impactful projects, my experience ensures every client’s vision is brought to life with precision and creativity.
MAINSTREAM SPORT: Wembley Stadium
Objective
To showcase the world-famous home of football in a dynamic, innovative way that stands out from traditional filming methods.
Execution
We used a cutting-edge FPV drone to capture high-speed, immersive footage, flying through Wembley Stadium at 40 miles per hour. The result was a visually stunning video that highlighted the grandeur of the venue in a fresh, engaging way. Alongside this, we featured behind-the-scenes content of the drone pilot in action, giving viewers a glimpse into the creative process. The innovative approach not only resonated with audiences but exceeded the client's expectations, leading to further collaborations.
My Role
I led all aspects of production, from meticulous logistical planning and risk assessments to on-set coordination. This included managing the drone pilot, ensuring compliance with safety regulations, and overseeing the post-production process to deliver a polished, impactful final product.
What This Project Shows
This project demonstrates my ability to think outside the box and deliver bold, creative solutions that elevate traditional content, making it highly shareable and effective on social media.
GRASSROOTS SPORT: Fred Perry – Grassroots Tennis
Objective
To capture the spirit of grassroots tennis in a cinematic, high-production-value format that reflects Fred Perry's commitment to community sport.
Execution
We filmed the finals of a nationwide tennis tournament for young players aged 11–16, held on small regional courts in local parks. By employing professional-grade cinematic techniques, we created a visually compelling narrative that emphasized Fred Perry's dedication to nurturing young talent and giving back to the community.
My Role
I managed all production stages, from pre-planning to post-production, ensuring the shoot adhered to the brand's high standards. This included coordinating with young athletes, local venues, and Fred Perry's marketing team to deliver a polished, emotionally resonant film.
What This Project Shows
This project highlights my expertise in blending high-end production techniques with meaningful storytelling to showcase community-driven initiatives.
AUTOMOTIVE: Mercedes-AMG F1 Car Launch
Objective
To produce and distribute engaging, high-quality content for the global launch of the new Mercedes-AMG F1 car, captivating millions of fans worldwide.
Execution
We operated as part of a dynamic live team at Mercedes headquarters, managing a simultaneous studio show and global event. With a live director and producer on-site, we captured the event in real-time while delivering near-instant social media edits to feed the demand of an engaged Formula 1 audience.
My Role
As part of the live production team, I coordinated with on-site and remote teams, overseeing the seamless delivery of content under high-pressure, time-sensitive conditions. My responsibilities included managing workflows for social media distribution, ensuring every piece met Mercedes' exacting standards.
What This Project Shows
This project underscores my ability to perform under pressure, deliver real-time content, and manage high-profile events with a global reach.
BEAUTY: L’Oréal at Cannes
Objective
To create stunning beauty content for L’Oréal during the Cannes Film Festival, showcasing Anushka Sharma in a high-pressure, high-profile environment.
Execution
With only a few hours between Anushka Sharma’s red carpet and press commitments, we executed a guerrilla-style shoot in her hotel. Using a world-renowned street shooter, we captured high-end footage that balanced elegance and spontaneity. The content was swiftly edited and distributed globally for social media and advertising.
My Role
I coordinated every aspect of the shoot, from dynamic scheduling to overseeing the creative team. This included managing talent relations and ensuring the final product adhered to L’Oréal’s premium brand standards under tight deadlines.
What This Project Shows
This project highlights my adaptability, precision, and expertise in creating premium content in fast-paced, chaotic environments.
EVENT COVERAGE: Red Sea International Film Festival
Objective
To provide comprehensive video coverage for the Red Sea International Film Festival, delivering content for global distribution while meeting the high expectations of prestigious clients.
Execution
Leading a large team for Getty Images, we managed every aspect of the festival’s video production. This included navigating logistical challenges, changing schedules, and language barriers while delivering thousands of video assets. These ranged from cinematic social content to footage for broadcast news worldwide.
My Role
I oversaw the entire video team, managing talent relations, client communications, and a high-volume workflow. My role required swift problem-solving and maintaining production quality across all deliverables.
What This Project Shows
This project demonstrates my expertise in leading large-scale event coverage, managing global teams, and delivering world-class content under challenging circumstances.
SOCIAL IMPACT: Merky FC Launch
Objective
To celebrate the launch of Merky FC, Stormzy’s groundbreaking initiative aimed at increasing black representation in football management, behind-the-scenes roles, and across the industry, by creating an impactful and engaging social-first video.
Execution
We transformed a live multi-camera studio show into a polished, high-energy edit designed specifically for social media. Working with a range of high-profile stakeholders, including global brands like Adidas and cultural icon Stormzy, we ensured the final product reflected the initiative’s significance. The video captured the energy of the event, showcased the initiative’s purpose, and delivered the production values and pacing needed to resonate with a wide audience online.
My Role
I oversaw the post-production process, coordinating with brand stakeholders and ensuring the edit met both creative and technical expectations. This included managing multiple inputs, maintaining brand consistency, and delivering a product that encapsulated the impact and importance of Merky FC while maximising its appeal for social platforms.
What This Project Shows
This project highlights my ability to deliver culturally resonant content at the intersection of entertainment and social awareness, working with major talent and brands to produce videos that are both meaningful and visually striking.